Foreword｜Gold99
Online casinos are a perfect fit for the online world, and since their introduction in the late 1990s, they have quickly become many people’s favorite way to play. However, they are also complex services made up of many moving parts. While it may not be obvious to the average player, the job online casinos do to keep their sites running requires them to grapple with a plethora of challenges, one of the most important of which is influence.
Although online casinos are available in almost every country in the world, there are not sites where you can play in every country. Instead, each casino needs to carefully serve a chosen audience and then back up its decision with the right hardware and legal requirements. So, why is this happening, and is it possible for online casino services to actually go global?
Focus means quality｜Gold99
A jack-of-all-trades is a jack-of-all-trades, which is why many websites choose their audience carefully before writing the first line of code. With goals in mind, managing a website means knowing the local language and a love for a particular sport like the NHL. By taking such a direct approach, these services can better serve customers across mobile, desktop and tablet systems.
On the other hand, if an online casino were to set its sights on everyone, it would be a confusing, complicated and costly pursuit. Local slang in one region may be confusing or even offensive in another, and some places may favor sports that others simply don’t take seriously. Licensing further exacerbates these challenges.
Legal requirements｜Gold99
To ensure gambling is safe, online casinos and sportsbooks must qualify for licenses accepted by their governments. In the example above, the Canadian license needs to be accepted by the Alcohol and Gaming Commission of Ontario through agco.ca. Eligibility means meeting strict criteria, which can vary widely in different countries.
This challenge is furthered by the fact that some countries do not yet offer any form of online gaming. While more and more countries are opening their borders to online systems, some are still catching up, so in those cases, there are no licenses that can grant access to players and services.
Present and future｜Gold99
For these reasons, a truly global online casino service is currently not possible, although it is theoretically possible in the future. This will first require all countries to legalize online gambling and after that, all the correct licenses will need to be obtained. It is also important that a website needs to be available in many different versions so that it can be perfectly understood in all countries and cultures.
Conclusion｜Gold99
Ultimately, the state in which online casinos currently exist may be here to stay, and that could be a good thing. A limited range of sites better able to understand and cater to their players, combined with a constant focus on quality, helps guarantee a quality product. Plus, even the more limited online casinos still have a far wider reach than anything offered in the brick-and-mortar landscape.